I’m Kylie Vo — Assistant Professor of Marketing at West Virginia University. 

I research consumer decision-making in the digital age, focusing on AI, digital marketing, atmospherics, and brand morality. I use mixed methods, such as surveys, experiments, secondary data, and interviews, to uncover insights into consumer behavior. 

With 10+ years in digital marketing, an MBA, and a Ph.D., I’ve helped clients like Rent-A-Center, Pioneer Natural Resources, and Wellbeing Solutions build effective strategies and grow their online presence.

I also manage a personal brand across social media, with hands-on experience in brand partnerships, affiliate marketing, and digital campaigns.

Let’s connect. How can I help you?