I’m Kylie Vo, MBA, Ph.D. — Marketing Professor at West Virginia University. 

I research consumer decision-making in the digital age, focusing on AI, digital marketing, atmospherics, and brand morality. I use mixed methods, such as surveys, experiments, secondary data, and interviews, to uncover insights into consumer behavior. 

With 10+ years in digital marketing, an MBA, and a Ph.D., I’ve helped clients like Rent-A-Center, Pioneer Natural Resources, and Wellbeing Solutions build effective strategies and grow their online presence.

I also manage a personal brand across social media, with hands-on experience in brand partnerships, affiliate marketing, and digital campaigns.

Let’s connect. How can I help you?

WHAT DIFFERENTIATES ME?

RECOGNITIONS AND AFFILIATIONS

SOCIAL LINKS

Google Scholar Profile

ICE BREAKER

Some fun facts about me:

🌷I learned to play the piano on my own at 21, and without any practice since then, the only song I can play now is "Jingle Bells" 

🌷 I love learning languages! Besides speaking English and Vietnamese, I have learned and can understand some Japanese, French, and German

🌷I love staying active and the outdoors! If I'm not working, I might be hiking or kayaking somewhere

🌷I grew up with MANY dogs, MANY fishes, and one kitty